You might not be a fan of American Football or the NFL, but one thing you must know is that the event is a huge commercial celebration of capitalism for the USA. Often the adverts are actually the biggest draw and get the most mentions in the media!
The potential audience reached is huge and combined with a prestigious event like the Super Bowl it makes it incredibly appealing to advertisers. It does not come cheap however. On average the price for a 30 second placement during the half time break can cost around $5m.
Nintendo are planning on spending a large chunk of money on this years game between New England Patriots and Atlanta Falcons to promote their new console the Nintendo Switch. It is the big hope for the Japanese company who struggled to get their last offering, the Wii U, off the shelves.
Tech companies have always found the Super Bowl ads a lucrative pay off and Apple and Microsoft often pay the premium prices to get their products 'out there'. Nintendo are taking a leaf out of their book therefore and taking advantage of some useful hype theuy have already created.
The new console will come out on March the 3rd and anticipation is reaching fever pitch after a positive unveiling in January. The console will be priced in the late 200's and will be a cost effective alternative to the 'big boys' XBOX and Playstation.
Nintendo need to make a big splash with the switch so it makes sense they are turning to the Super Bowl for exposure.
We at Lets Nintendo Switch will be uploading the ad so you can see it for yourself the following day. Saving you having to sit through 4 hours of sport and shouting!